When done well, branding drives sales, lowers the cost of acquiring new customers and increases customer retention and loyalty.
This event connects-the-dots between branding and sales. It helps participants understand the vital, tangible value of branding principals in sales and business development initiatives.
Many startup and growth companies often waste valuable time and resources across all business functions due to the absence of a solid brand foundation. Specifically, the lack of brand principles within sales to garner brand awareness and drive revenue for small-to-midsize companies. This is due to misconceptions that undervalue investing in a brand foundation.
The “Importance Of Branding In Sales Promotion For Growth” is a panel discussion that bridges the gap between sales and branding principles. It focuses on the brand elements that should be included in a company's discussions of their sales and business development planning and execution.
A well-defined brand foundation clarifies and streamlines all business decisions and functions, from strategic partnerships for company growth, to sales development and campaign marketing execution for brand awareness and revenue growth.
In the new virtual economy, the only companies that will remain competitive are those that truly understand their brand's authenticity to connect to their target audiences effectively. Senior management equipped with a solid brand foundation as their essential operational principle are the few that will successfully lead their company ahead of their competitors in this ever changing and crowded landscape for consumer mindshare.
Tres started his career over ten years ago as an MTV award-winning writer/producer for “Creative Excellence.” At VH1 he was responsible for crafting strategic brand messages for the Big Six Studios' film and TV promotions, generating millions in revenue. As a creative strategist, he has provided strategic planning and brand messaging for a diverse range of major global brands.
His client have included: Absolut Vodka, Credit Suisse, Broadridge Financial, The New York Choral Society, and USPS.
Cindy Tran is a Senior Director at in-sync, a Publicis Health company. She previously held progressive marketing leadership positions at Unilever, managing several $1BN+ global brands. Cindy holds an MBA from Harvard Business School with 2nd Year Honors. She is also a Certified Executive Coach, and Experiential Trainer/Facilitator.
Specialties Include: Healthcare Marketing; Consumer Products Marketing; Strategy Consulting; Research & Insights; Business Development; Capability Training & Team Transformation Services.
Stephen Bouikidis is a principal at Magma Digital, an east/west coast technology consulting and marketing firm specializing in healthcare, consumer products, education and high tech.
Areas of expertise include: strategy assessment and development, search engine marketing, and digital solution development for brands such as Planet Fitness, Pfizer, Berlitz (North America, South America and Global), Philips Medical, Drexel University, Discovery Channel, and the National Dairy Council.
Jay Baney is an entrepreneur and business builder, specializing in strategic planning and tactical implementation. His approach is analytical and measured with a focus on maximizing shareholder value and return on client investment.
Since 2012, after two successful entrepreneurial ventures, Jay has worked in various capacities with Capturepoint.com, a boutique software and application development firm. Jay lives in the New York metropolitan area where he also performs as an amateur musician in support of local charity and theater events.
Bruce Ditman is the Chief Marketing Officer at Marcum LLP, a national Accounting and Advisory Firm with a focus on B2B, middle market, public and privately held companies. Bruce’s innovations and attitudes on brand and organizational structure have been examined and lauded in multiple industry publications.
He is a graduate of the School of Languages & Linguistics at Georgetown University and currently serves on the Board of New Haven Farms, a food-as-medicine and urban farming organization. He lives with his two children and a deranged cattle dog in New Haven.
Lucien Etori is Vice-President and Head of Salt New York Office. He has spent nearly 20 years building brands across all aspects of strategy, naming, trend analysis, creative, digital, and digital marketing.
A seasoned veteran comfortable from the C-suite to the creative studio, his experience shows a wide range of successful projects for F100 companies including Microsoft, Coca-Cola, Disney, General Mills, Toyota, and DuPont.
The mission of the Florence Belsky Foundation is “Connecting People, Sharing Ideas, Empowering Each Generation to Teach the Others”. The Foundation has three major programs in both New York and Los Angeles: Pick 3, Women Who Lunch, and First Mondays.
1) The ‘Pick 3’ Program, where you pick up to 3 other advisors you want to meet and we try to make the introductions (conversely, someone may be you as a person to “meet” virtually).
2) The Women Who Lunch program, a women’s network which meets face to face in various cities every few months over lunch.
3) First Mondays events, our general, live networking event that takes place quarterly in NY and LA.
Our First Mondays attendees have also formed a few committees underneath the Florence Belsky Foundation banner, such as our Music Committee, our Film Committee, our Entertainment Committee, our Law Committee, Our Health and Wellness Committee, Our International Business Committee, our Technology Committee and our Education Committee.
These working committee help plan events and showcases for the rest of the foundation. Don’t worry if you can’t make a meeting, as they meet virtually most often!
Florence Belsky founded the Florence Belsky Charitable Foundation during her lifetime. She was a firm believer in the power of networking and mentoring and the Florence Belsky Charitable Foundation continues to carry on that legacy.
You can learn more by visiting www.flobel.org.
